State awards Council marketing funds

Tennessee’s Mountain Playground has been awarded $4,000 from the Tennessee Department of Tourist Development (TDTD) to help with improvements to the Carter County tourism program.

“The Tourism Council is excited to put these funds toward updating the Elizabethton Walking Tour, updating a visitor guide into both a travel and relocation guide as well as updating our photo database,” said Kayla Carter, Carter County Tourism Coordinator. “The photo database is crucial to our brand. We need fresh and engaging photos to showcase the area through advertising.”

The Elizabethton Walking Tour project has been a collaborative effort between the Carter County Tourism Council (CCTC), XQ students at Elizabethton High School and the Elizabethton Arts & Cultural Alliance.

“We are always looking for more partners to chime in with ideas for this project,” Carter said. “We would love to work with an organization that’s focused on health as well as any organization passionate about the area’s history. I’m very proud of the high school students for stepping up as leaders on this project. I’ve enjoyed watching them learn about the history of Elizabethton and Carter County.”

The visitor guide was updated last year with grant funding from the state, but a new vision for the brochure means a second revision is necessary.

“We will now have one response piece to send to all leads whether they are looking to visit or relocate,” Carter said. “This is cut down on printing costs and make fulfillment more efficient. We also had a partner update their branding and we need to reflect that change in this new piece as well.”

The grant has a 1:1 match to bring the combined project total to $8,000 with both TDTD and the CCTC contributing $4,000. The funds will cover costs associated with brochure design, brochure printing and hiring a photographer to create a new photo database.

“We are thankful that this grant opportunity exists for statewide tourism programs to seek assistance,” Carter said. “This grant is designed to help rural areas like Carter County stay ahead of the curve.”

For more information from Tennessee’s Mountain Playground, keep up on Facebook, Twitter, Instagram, Pinterest and YouTube. The CCTC can be reach by phone at (423) 547-3850 or by email at

Any organizations, individuals or companies interested in bidding on any of these projects may do so by following the RFP Guidelines.

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